Does Advertising work?

Friday, October 28th, 2011

There is a lot of mixed evidence and advice over advertising and how effective a marketing strategy it is. My view is that it plays a very important role if you have a product to sell.  The reason is that a product is tangible so you can see it, feel it and in some cases […]

What is a brand?

Friday, October 28th, 2011

I read an article on branding for small businesses recently which I thought contained a lot of relevant information.  You can read it for yourself my clicking the link, I would be interested in hearing your comments.  The article states that, “Branding refers to naming a business or product or service”.  I think branding […]

How to get more clients

Friday, October 28th, 2011

I am always looking at ways to grow my business and that includes looking at how to get more clients.  I thought that if I could come up with the answer then not only would that benefit my business but it would also benefit many of my clients. There is so much information out there […]

How to increase your profit

Friday, October 28th, 2011

So, you’d like to increase your profit margin and who wouldn’t? Firstly, I’d recommend that you double check that you really know your numbers: What is your profit goal and please be realistic? What are your costs, both direct and indirect? What is your breakeven point? What are your current sales figures? What is your […]

How to develop your business skills via strategic alliance

Friday, October 28th, 2011

As a small business owner you need to be able to develop your business skills fast. In fact,  your range of skills needs to develop faster than your business in order for your business to be profitable.  You are already struggling to find enough hours in the day so how can you develop your business […]

Bring out the innovator in you

Friday, October 28th, 2011

Since reading, and taking action on, my last blog I hope you are now in a better position to use your time more effectively.  If not or if you feel that your business has taken over your life and yet you still can’t achieve your goals then read on. It’s time to bring out the […]

Why do I need a small business coach?

Friday, October 28th, 2011

Before starting on my mini-series for small businesses that I talked about last week, I felt it was important to answer a question that I am often asked, ‘Why do I need a small business coach?’ Whether you have decided that you are fed up working for someone else and are looking to start your […]

Inspiring your success

Friday, October 28th, 2011

Over the past few months I have written blogs covering a wide range of topics relating to careers and small businesses.  Some of which have been written on the spur of the moment as a result of something I have come across in my work that I have felt inspired to share with you and […]

Does social media bring you clients – the sequel!

Friday, October 28th, 2011

My recent blog post, ‘Does social media bring you clients?’ resulted in some really interesting discussions within may of my networking groups which was just what I’d hoped for!  I was keen for small business owners to see the results of the survey carried out by eMarketer, which showed that more than 70% of […]

Does social media bring you clients?

Wednesday, June 15th, 2011

Surely it does!  Everyone is talking about it as being the latest thing in marketing especially for small businesses.  Millions of people spend hours not just every week, but every day on social media of some form so it must be worth the time spent on it, right? I have read lots of articles about […]