There is a lot of mixed evidence and advice over advertising and how effective a marketing strategy it is. My view is that it plays a very important role if you have a product to sell. The reason is that a product is tangible so you can see it, feel it and in some cases […]
Does Advertising work?
Friday, October 28th, 2011What is a brand?
Friday, October 28th, 2011I read an article on branding for small businesses recently which I thought contained a lot of relevant information. You can read it for yourself my clicking the link, http://www.businessballs.com/market.htm#Advertisingandpromotion I would be interested in hearing your comments. The article states that, “Branding refers to naming a business or product or service”. I think branding […]
How to get more clients
Friday, October 28th, 2011I am always looking at ways to grow my business and that includes looking at how to get more clients. I thought that if I could come up with the answer then not only would that benefit my business but it would also benefit many of my clients. There is so much information out there […]
How to increase your profit
Friday, October 28th, 2011So, you’d like to increase your profit margin and who wouldn’t? Firstly, I’d recommend that you double check that you really know your numbers: What is your profit goal and please be realistic? What are your costs, both direct and indirect? What is your breakeven point? What are your current sales figures? What is your […]
How to develop your business skills via strategic alliance
Friday, October 28th, 2011As a small business owner you need to be able to develop your business skills fast. In fact, your range of skills needs to develop faster than your business in order for your business to be profitable. You are already struggling to find enough hours in the day so how can you develop your business […]
Bring out the innovator in you
Friday, October 28th, 2011Since reading, and taking action on, my last blog I hope you are now in a better position to use your time more effectively. If not or if you feel that your business has taken over your life and yet you still can’t achieve your goals then read on. It’s time to bring out the […]