Search Engine optimisation (SEO) – what is it and why you need it

Wednesday, August 22nd, 2012

Several years ago, when I created my first website, the term search engine optimisation and its acronym SEO really confused me!  I spent long hours trying to figure out just what was meant by SEO and the term ‘keyword rich’ so that my  website would appear higher up on the Google rankings and I spent […]

How to use a blog to drive traffic to your website

Wednesday, July 25th, 2012

Today it is hot and sunny (which makes a welcome change here in the Netherlands!) but before I head for the beach, I just want to share 2 tips on how to use a blog to drive traffic to your website with you. So how do people find blogs? Well, it’s just the same way […]

Does Advertising work?

Friday, October 28th, 2011

There is a lot of mixed evidence and advice over advertising and how effective a marketing strategy it is. My view is that it plays a very important role if you have a product to sell.  The reason is that a product is tangible so you can see it, feel it and in some cases […]