3 Simple steps to creating a successful USP

Wednesday, May 30th, 2012

At the core of your marketing strategy you must have defined your unique selling proposition or USP. So what is a USP? In my view it is what you do that gives you a competitive advantage.  The example that springs quickest to mind (being a lover of all things chocolate!)  is the M&Ms slogan, “Melts […]

Are you unique?

Wednesday, April 11th, 2012

I am getting toward the end of this series of blog posts covering a range of career change issues and in a few weeks I’ll be looking at other options open to you if you really feel that you need to get out of the job you are in or are just looking for other […]

7 Secrets to Successful Marketing

Friday, October 28th, 2011

In the final article for this particular mini series of blog posts I had to bring you the latest edition of  my Inspirational Toolkit, issue 13 – 7 secrets to succesful marketing.  The whole idea behind my Inspirational Toolkit was to bring you seven quick tips each month which would be easy for you to […]

Does social media bring you clients – the sequel!

Friday, October 28th, 2011

My recent blog post, ‘Does social media bring you clients?’ resulted in some really interesting discussions within may of my networking groups which was just what I’d hoped for!  I was keen for small business owners to see the results of the survey carried out by eMarketer, http://www.emarketer.com/Article.aspx?R=1007956 which showed that more than 70% of […]

Does social media bring you clients?

Wednesday, June 15th, 2011

Surely it does!  Everyone is talking about it as being the latest thing in marketing especially for small businesses.  Millions of people spend hours not just every week, but every day on social media of some form so it must be worth the time spent on it, right? I have read lots of articles about […]

Secrets to small business success

Thursday, March 10th, 2011

I have been so busy preparing for a new workshop, ‘Say if with Confidence’ on Saturday that I forgot to to blog about this months issue of my Inspirational Toolkit where I give you more of my secrets to small business success. This months issue is issue 6 – 7 things to avoid when starting your own business and actually […]

Why some businesses succeed while others struggle (Part 2)

Wednesday, March 2nd, 2011

Is your business not quite as successful as you’d like it to be? If so, I’d like you to take a few minutes to really think about how you would like your business to be – make notes if you want.  Think about how much money you would like to be making and who your […]

Are you Unique?

Tuesday, November 23rd, 2010

I am getting toward the end of this series of blog posts covering a range of career change issues and in a few weeks I’ll be looking at other options open to you if you really feel that you need to get out of the job you are in or are just looking for other […]

7 Tips to Building Your Own Personal Brand

Wednesday, October 6th, 2010

INSPIRATIONAL TOOLKIT – Issue no. 10.0101 Welcome to the first edition of my ‘Inspirational Toolkit’.  Click on the link above to find my top 7 tips to help you build your own personal brand.  The timing of this couldn’t be better as I am co-hosting a workshop in Amsterdam on the 21st of October entitled ‘Stand out from the Crowd’.  […]