3 Simple steps to creating a successful USP

Wednesday, May 30th, 2012

At the core of your marketing strategy you must have defined your unique selling proposition or USP. So what is a USP? In my view it is what you do that gives you a competitive advantage.  The example that springs quickest to mind (being a lover of all things chocolate!)  is the M&Ms slogan, “Melts […]

Using Sales Promotions as a Marketing Strategy

Wednesday, May 23rd, 2012

This week I was at a networking event where the organiser promoted the sponsor of the event by having a prize draw using the business cards of all the attendees with the prize being a free product/service.  This was not only a great way to increase awareness of the sponsor but it also meant that, […]

Does Advertising work?

Friday, October 28th, 2011

There is a lot of mixed evidence and advice over advertising and how effective a marketing strategy it is. My view is that it plays a very important role if you have a product to sell.  The reason is that a product is tangible so you can see it, feel it and in some cases […]

How to get more clients

Friday, October 28th, 2011

I am always looking at ways to grow my business and that includes looking at how to get more clients.  I thought that if I could come up with the answer then not only would that benefit my business but it would also benefit many of my clients. There is so much information out there […]

Does social media bring you clients – the sequel!

Friday, October 28th, 2011

My recent blog post, ‘Does social media bring you clients?’ resulted in some really interesting discussions within may of my networking groups which was just what I’d hoped for!  I was keen for small business owners to see the results of the survey carried out by eMarketer, http://www.emarketer.com/Article.aspx?R=1007956 which showed that more than 70% of […]

Does social media bring you clients?

Wednesday, June 15th, 2011

Surely it does!  Everyone is talking about it as being the latest thing in marketing especially for small businesses.  Millions of people spend hours not just every week, but every day on social media of some form so it must be worth the time spent on it, right? I have read lots of articles about […]

Why some businesses succeed while others struggle (Part 2)

Wednesday, March 2nd, 2011

Is your business not quite as successful as you’d like it to be? If so, I’d like you to take a few minutes to really think about how you would like your business to be – make notes if you want.  Think about how much money you would like to be making and who your […]