About.me – an online self promotion tool

Wednesday, December 12th, 2012

Yesterday’s news in Dutch News.nl was pretty depressing reading for anyone currently looking for a job, “Dutch employers are extremely gloomy about employment prospects in the coming period, according to a survey of 42 countries by staffing agency Manpower”. In fact the article, which was based on a survey of 750 employers in the Netherlands, […]

3 Simple steps to creating a successful USP

Wednesday, May 30th, 2012

At the core of your marketing strategy you must have defined your unique selling proposition or USP. So what is a USP? In my view it is what you do that gives you a competitive advantage.  The example that springs quickest to mind (being a lover of all things chocolate!)  is the M&Ms slogan, “Melts […]

How to create an effective Elevator Pitch

Friday, October 28th, 2011

Today I just wanted to share a couple of tips on how to prepare a good elevator pitch which you can use to sell yourself either when job hunting or as a small business owner on meeting new clients.  The reason behind this is to build a bridge between my small business clients and career […]

Confidence to network

Tuesday, March 15th, 2011

In a previous blog, I gave you my top 7 tips for networking (you can download the pdf here, issue 2 – 7 ways to network effectively). The thing is that unless you are able to network with confidence it will be a waste of time – even if you do end up with a […]