Does Advertising work?

Friday, October 28th, 2011

There is a lot of mixed evidence and advice over advertising and how effective a marketing strategy it is. My view is that it plays a very important role if you have a product to sell.  The reason is that a product is tangible so you can see it, feel it and in some cases […]

How to increase your profit

Friday, October 28th, 2011

So, you’d like to increase your profit margin and who wouldn’t? Firstly, I’d recommend that you double check that you really know your numbers: What is your profit goal and please be realistic? What are your costs, both direct and indirect? What is your breakeven point? What are your current sales figures? What is your […]

How to develop your business skills via strategic alliance

Friday, October 28th, 2011

As a small business owner you need to be able to develop your business skills fast. In fact,  your range of skills needs to develop faster than your business in order for your business to be profitable.  You are already struggling to find enough hours in the day so how can you develop your business […]

Bring out the innovator in you

Friday, October 28th, 2011

Since reading, and taking action on, my last blog I hope you are now in a better position to use your time more effectively.  If not or if you feel that your business has taken over your life and yet you still can’t achieve your goals then read on. It’s time to bring out the […]

How to manage your time better and increase your productivity

Friday, October 28th, 2011

How you manage your time is extremely important not just to ensure the success of your business but also to ensure that you maintain a healthy work/life balance. Do you ever feel that you spend a large amount of your time fire fighting and never really achieving anything? Well, you are not alone.  The other […]

Does social media bring you clients?

Wednesday, June 15th, 2011

Surely it does!  Everyone is talking about it as being the latest thing in marketing especially for small businesses.  Millions of people spend hours not just every week, but every day on social media of some form so it must be worth the time spent on it, right? I have read lots of articles about […]

Motivating Minds

Wednesday, April 27th, 2011

I can’t believe that April is almost over.  I have just returned from a few days away over the Easter break and feel full of energy after hill walking in France.  And it’s just as well that my batteries are recharged as I have a lot of work to do in creating an exciting new […]

Confidence to network

Tuesday, March 15th, 2011

In a previous blog, I gave you my top 7 tips for networking (you can download the pdf here, issue 2 – 7 ways to network effectively). The thing is that unless you are able to network with confidence it will be a waste of time – even if you do end up with a […]