Search Engine optimisation (SEO) – what is it and why you need it

Wednesday, August 22nd, 2012

Several years ago, when I created my first website, the term search engine optimisation and its acronym SEO really confused me!  I spent long hours trying to figure out just what was meant by SEO and the term ‘keyword rich’ so that my  website would appear higher up on the Google rankings and I spent […]

How to use Twitter and LinkedIn to increase your visibility online – 4 quick tips

Wednesday, August 15th, 2012

Last week I wrote about how I was converted to create a Facebook fan page for my business, https://www.power-to-change.eu/why-do-you-need-a-facebook-fan-page/  This week I am going to share a few tips on how to use LinkedIn and Twitter to increase your visibility online and get more hits to your website or blog. So why use LinkedIn and […]

Why do you need a Facebook fan page?

Thursday, August 9th, 2012

I have to admit that it was a long time before I even had any presence on Facebook, let alone a fan page and I frequently asked myself the question, “Why do you need a Facebook fan page?” I eventually saw the light and today I am going to share with you the one reason […]

7 ways to connect with blog readers

Wednesday, August 1st, 2012

There are over 70 billion online searches done on the internet every single month. That’s a lot of people looking for information and lot of potential clients and customers – many of which may have problems that only you can solve. If you write a blog, it is your job to create valuable, relevant content that […]

How to use a blog to drive traffic to your website

Wednesday, July 25th, 2012

Today it is hot and sunny (which makes a welcome change here in the Netherlands!) but before I head for the beach, I just want to share 2 tips on how to use a blog to drive traffic to your website with you. So how do people find blogs? Well, it’s just the same way […]

How to create an effective blog

Wednesday, July 18th, 2012

An effective blog is one that grabs peoples attention and gets them wanting to read more.  If you want to get more readers, your blog must grab their attention when they arrive, it must be easy for them to get what they want, and it must have a consistent and professional look.   I believe the […]

Why should I blog?

Wednesday, July 11th, 2012

Today when I was shopping, I saw an interesting sign beside a pair of flip flops on the pavement outside a shoe shop.  It read, “Naked invisible man”.  It definitely got my attention and I just wish I had thought to take a photo to share with you! So, if you are thinking of starting […]

Social media marketing – 7 tips

Wednesday, July 4th, 2012

At the beginning of each month, I usually like to write the latest edition of my Inspirational Toolkit and today the plan was to give you my top 7 social media marketing tips. However, for those of you who regularly follow my blog, you will know that recently I confessed to you that I am no […]

New to social media – drive traffic to your website

Wednesday, June 27th, 2012

After last week’s post, you have taken time to create your online brand so how do you now drive traffic to your website? Well, I believe that the key is to share information and this is where you need to watch what other successful people in your niche are doing – subscribe to their mailing list, read […]

I’m new to social media- Help!

Wednesday, June 13th, 2012

If you are new to social media and how to market yourself online then look no further. (If however, you are an expert on the subject then please read on and then share your expertise as a comment below as it will be greatly received by both myself and my subscribers!) Over the next few […]